About — The Plug

We’re passionate about helping

you grow and make an impact.

Drawing upon years of personal and professional expertise, we established The Plug to support and advocate for small cannabis businesses in New Mexico. With our highly experienced team and access to valuable resources, we can help ensure your business has the voice and representation it needs in order to thrive.

Matt Kennicott - CEO

Matt Kennicott is the CEO and Co-founder of The Plug. His journey into the cannabis industry began as a Partner and Co-founder of Weeds. Cannabis Consulting, where he channeled his passion for cannabis into helping clients navigate licensing and compliance issues. His expertise in cannabis policy in New Mexico runs deep, dating back to his involvement in the Lynn and Erin Compassionate Use Act. During the 2007 legislature, Matt served as a chief of staff in the Roundhouse during the debates and eventual passage of this significant legislation, which earned the signature of then-Governor Bill Richardson.

Kennicott was the Director of Policy and Planning under former New Mexico Governor Susana Martinez. In this capacity, he contributed to the expansion of medical cannabis licensing. He also held the position of Director of External Affairs for the State's Human Services Department, where he was instrumental in assisting with Medicaid expansion and implementing Obamacare. Matt was a driving force behind the formation and governance of the New Mexico Health Insurance Exchange. He also managed all external and internal communications for the agency and coordinated legislative policy.

Throughout his career, Matt's influence extended beyond New Mexico. He served as a director of communications for various state agencies and traveled nationwide, imparting his knowledge to and training political activists. His political acumen transcended different levels of government, from local city council races to national presidential campaigns.

Matt's journey led him to assume the Vice President of Communications role at one of the state's most esteemed public affairs and strategic communications firms, where he predominantly focused on healthcare campaigns.

Matt co-owns, with his partner Veronica, High Maintenance, a woman-owned micro-cultivation and micro-manufacturing business in Socorro, NM. His unique blend of experiences and expertise continues to shape his contributions to the cannabis industry and beyond.

Julieta Vega - Chair

Julieta Neas has left a lasting mark on her hometown of Albuquerque. Through her diverse roles as a social worker, immigrant rights advocate, women's rights champion, at-risk youth counselor, and a seasoned business owner, she has significantly contributed to the community. With over 15 years of successful business ownership, Julieta has become a formidable presence in the New Mexico cannabis industry, exemplifying her dedication to making a positive impact in various spheres of life.

Julieta, as the proprietor and driving force behind Amnesia Dispensary, has achieved remarkable success in her role. Her flagship dispensary consistently ranks among the top ten cannabis retail establishments in the state, a testament to her dedication and expertise. Her commitment to growth is evident as she recently expanded her operation to include a location in Albuquerque's South Valley and is actively exploring opportunities for further expansion.

She’s been a fierce advocate throughout her career. As an immigrant rights advocate and women’s right champion, Julieta has poured herself into helping others. She brings that passion and knowledge with her in co-founding The Plug and will put it to use helping other small cannabis businesses.